From Mandel's Mail Bag, The Athletic
Which of the four West Coast schools is the least prepared to move to the Big Ten, and why is it UCLA? With the loss of a defensive coordinator and multiple defensive players to USC of all schools, the loss of a potential star quarterback in Dante Moore, and the No. 17-ranked recruiting class out of 18 Big Ten schools, it would appear that UCLA is not just settling in for mediocrity, but for a bottom third finish in the Big Ten for the foreseeable future. Thoughts? — Michael in Charlotte, NC
UCLA is in trouble. No other way to say it.
We’re so conditioned to see middling programs just keep throwing more and more money at the problem, whether it pays dividends or not. UCLA has done the opposite. Six years ago, it fired Jim Mora after a 46-30 tenure that included two 10-win seasons. Six years later, it opted to stick with Chip Kelly, despite a 35-34 tenure. The aforementioned Lynn was the Bruins’ highest-paid assistant this season, making $1.02 million — which put him at 51st nationally, according to USA Today.
But this all stems from past financial mismanagement of the athletic department under former AD Dan Guerrero, coupled with the pandemic, that put UCLA into a deep athletics deficit — $28 million in 2022, $131 million over four years. AD Martin Jarmond, who began his job in May 2020, has spent the entirety of his tenure digging out from under that debt. The Big Ten became the Bruins’ financial lifeline, but clearly, the school is not willing to emulate what desperate football powers do and spend money it doesn’t yet possess.
There’s no indication the school is prepared to spend big on football, and UCLA is a complete non-factor in NIL — which is unfortunate for Chip Kelly since he relies heavily on the portal to be competitive. Not surprisingly, the Bruins’ fan base is, accordingly, checked out. UCLA averaged 47,950 at home games this season, down from 70,000+ a decade ago.
As best I can tell, the strategy is to spend as little as possible until UCLA gets budget-neutral before making any heavy investments. This may be the wise thing to do financially, but will likely result in a particularly rough induction into Big Ten football.