With the new NIL rules, there will be pressure on players to develop a persona, to be the next Johnny Manziel, self-promoting themselves like a WWE heavy, UFC contender or a Kardashian sister.
That's because followers, sponsored posts, sponsored chats and viral videos will all mean more money. Thousands of dollars for top earners.
I like the way Kayvon Thibodeaux is approaching it:
That suggests he's focused on doing his work and becoming a great player. He's said his goal is to win a Heisman.
Three sacks in Columbus would ignite that conversation.
